The Advantage of Using Social Media: Why It’s Important for Businesses

It’s pretty obvious that a lot of people are using the internet nowadays. According to statistics, over 78% of Americans are using the internet and millions of those people are using some kind of social media site like Facebook, Twitter, Reddit, and Tumblr. With these statistics, it can be assumed that what Tim Berners Lee, the creator of the web, is true. He says “if it’s isn’t on the web, it doesn’t exist.” In other words, if you don’t have some kind of profile on the web, then you essentially don’t exist. So it’s no wonder that businesses are now using social media to get connected to their customers.

According to a survey that was conducted late last year, 90% of small businesses are active in social media sites. Businesses, especially small businesses, are now realizing the importance of having a presence online. Some businesses have even been ‘put off’ by a particular company because of their small or non-existent use of social media. It’s just that important.

The reason that it’s important for a business to be actively involved in social media because it is the best way to reach their customers. In an article from Forbes.com, the author, Kelly Clay,  states that businesses should use social media for customer service. She says social media is way that businesses can listen and respond to their customers. By doing this, the customers feel like the businesses actually cares about its customers and their needs.

With million of people on the web and on social media sites, it is the perfect way for a business to get their label out there.  By using social media and being constantly active, businesses can have a connection with their customers which would result in more and more people becoming invested in whatever their product is.

Reading Online: Is It Really Reading?

It can be said that most people, especially younger people, are spending more and more time on the Internet. This means that most of their reading comes from online. But, does reading online count as “reading?”

The answer to that question is kind of. 

Jacob Nielsen researched how people read on the web in his article from Nielsen Norman Group website. He concluded that people don’t really read, but instead scan when they are online. They are only paying attention to the first two paragraphs of an article and then just focus on a couple of lines, but mainly the first couple of words in each line. They are reading in an F-shape which Nielsen calls the F-pattern.

In that case, reading online isn’t quiet as beneficial as reading a book. However, an article from the New York Times entitled “Literacy Debate: Online, R U Really Reading?” says differently. It states “Reading five Web sites, an op-ed article and a blog post or two, experts say, can be more enriching than reading one book.” With the web, you get a lot of different point of views in a shorter amount of time then it takes to read a book.

So, who’s right? I believe that both are in their own ways. I know that Nielsen idea of the F-pattern is correct because I personally have experienced this almost every time that I read an article. However, I still believe that it’s considered reading, even though it’s not as good as reading a book. You are still reading words and opinions of different people.

I think that people should read books and read on the web that way they will be able to continue ‘scanning the web,’ while still maintaining the benefits from reading a physical book. There might not be as much time available to read a book nowadays, but it’s still possible to get a chapter in every other day. 

What’s Posted on the Internet, Stays on the Internet: Is This Really True?

What’s on the internet, stays on the internet. It may seem like this is common knowledge, but to this day people are posting embarrassing pictures and videos of themselves and whining about it later when they can’t delete it.

The New York Times put out an article a couple of years ago called “Erasing the Digital Past.” It talks about how its important to think about what you post before you post it with example of people who’s lives are essentially ruined because of negative content on the internet.

So everyone should know that what you post on the internet will always be there, but is this really true? Does it really stay there forever or is there some way to take it off the internet forever?

Some sites say that they have come up with ways that can delete a post forever. An example of this is an article from lifehacker.com entitled “How to Fix Internet Embarrassments and Improve Your Online Reputation.” The article talks about how to remove content from sites like Facebook or Google. On Facebook, it’s easy to delete content that you’ve posted yourself, but it’s a lot harder to delete content that someone else posted. You can politely ask the person that posted them to delete, but that usually doesn’t happen. The other option is to contact Facebook either by filing a complaint and/or talking to them directly. However, chances are that Facebook won’t help you unless it’s an extreme cases.

 Even if you try do all of this, the content can still be there. The New York Times article that was stated before states that once content is posted, “the incriminating data had embedded itself into the nether reaches of cyberspace, etched into archives, algorithms and a web of hyperlinks. “

Another thing that you can try to do is to try to hide the content with positive content. If you overflow the search results with other social networking and blogging sites then the negative content will be beyond the first or second page which is where most people stop looking. Both articles suggests this and it seems like it’s the only option.

To conclude, the phrase “what happens on the internet, stays on the internet” is true. It’s almost impossible to delete content forever. So, everyone should think twice about what they post on internet because it could change their life forever.